推送和Onclick的CPA目標|全自動優化廣告系列

 

[TW]

現在，CPA目標可在“推送通知”和Onclick / Popunder上使用！

厭倦了手動優化？我們開發了一種新的出價模型，以使效果較好的廣告系列獲得更多或全部可用流量，並獲得更高的價格。達到每次轉化費用目標-一種自動優化工具，可幫助您以設定的目標價格推動轉化。

什麼是每次轉化費用目標？

CPA Goal是基於機器學習和大數據的新一代自動優化工具。該算法能夠預測哪些流量細分最有可能以所需的價格推動質量轉化。

由於處理了20多個變量，優化過程現在可以進行運行時自適應：該算法檢查每個匹配的廣告區域的轉化率高的流量，並對性能最佳的優先級進行排序。

CPA目標技術建立在CPM出價（用於CPC進行推送）之上，向廣告客戶收取展示次數（點擊進行推送）費用，而係統則根據所需的CPA和定位來尋找轉化流量。

Propellerads-CPA目標-推銷活動

它是如何工作的？

在啟動“每次轉化費用目標”廣告系列時，需要牢記三個參數：展示次數（彈出次數）或點擊次數（推動次數），轉化次數以及目標價格-CPA目標。每千次展示費用價格（還記得嗎？如果使用Popunder，您的廣告系列將根據展示次數計費；如果您啟動了Push廣告系列，則將通過點擊數計費）將根據這些參數動態計算。

主要原理是：

您的廣告系列轉化得越好（認為：高CR），您的廣告系列將獲得更多的點擊量。

重要的！ CPA目標可能不是推廣轉換價格極高的出價（例如，將存款作為目標）的最佳選擇。如果您仍然想將CPA目標用於高轉化價格出價，建議您添加中間目標。

交通分配

設置CPA目標廣告系列時，系統會根據以下規則自動優化流量來源：

流量價格應與目標每次轉化費用相匹配

流量應符合定位條件

交通路段（一組參數，包括GEO，OS等）應能很好地轉換

廣告系列如何優化？

一旦算法定義了流量細分，它就會立即開始根據轉化率優化廣告系列。

高轉化率–根據您的每次轉化費用目標，您的廣告系列獲得了大部分可用流量。

轉化率低-您的廣告系列獲得的流量較少。系統將凍結沒有轉化的流量切片。

請注意，優化不會立即開始。一旦啟動，您的廣告系列將經歷測試期，這是算法收集和分析數據所必需的。在此期間，實際價格，實際價格和目標每次轉化費用可能會有很大差異。處理完數據後，系統將選擇最有效的實時CPM出價（或Push的CPC出價）。

即使啟動了廣告系列，也可以手動更改CPA目標（每次轉化的目標價格）。

如何啟動每次轉化費用目標廣告系列？

 啟動CPA目標廣告系列非常容易；跟著這些步驟：

1.選擇“推入式”或“ OnClick /彈出式”廣告格式

2.選擇CPA目標作為您的定價模型

3.設置您的定位

4.設置每次轉化的目標價格（每次轉化費用目標）

5.（重要）準備您的S2S跟踪

[US]

CPA GOAL for Push & Onclick | Fully Automated Optimization for Fine-Tuned Campaigns

CPA Goal is now available on Push Notifications & Onclick/Popunder!

Growing weary of optimizing manually? We have developed a new bidding model to allow high-performing campaigns to get bigger or all chunks of available traffic and better prices. Meet the CPA Goal – an auto-optimization tool that helps driving conversions at the target price you set.

What is a CPA Goal?

CPA Goal is a new generation of auto-optimization tools, based on machine learning and big data. The algorithm is able to predict what traffic segments are most likely to drive quality conversions at the desired price.

Because of the way more than 20 variables are processed, the optimization process is now capable of run-time adaptation: the algorithm checks every matching ad zone for high-converting traffic and prioritizes those with the best performance.

The CPA Goal technology is built atop of CPM bidding (CPC for Push), and advertisers are billed for impressions (Click for Push), while the system is finding converting traffic according to the desired CPA and targeting.

Propellerads - cpa goal - push campaigns

How does it work?

There are three parameters you should keep in mind when launching the CPA Goal campaign: the number of impressions (popunder) or clicks (push), the number of conversions, and your target price – CPA Goal. The CPM price (remember? Your campaign will be billed by impressions in case with Popunder, and by clicks, if you launch a Push campaign) will be calculated dynamically according to these parameters.

The major principle is:

The better your campaign converts (think: high CR), the more traffic your campaign is going to get.

Important! CPA Goal might not be the best option for promoting offers with extremely high conversion price (e.g., deposits as a goal). If you still want to use CPA Goal for high conversion price offers, we would suggest adding intermediate objectives.

Traffic allocation

When you set up the CPA Goal campaign, the system starts to automatically optimize traffic sources, according to these rules:

The price for traffic should match the target CPA

The traffic should match the targeting

The traffic segment (a group of parameters, including GEO, OS, etc.) should convert well

How are campaigns optimized?

Once the algorithm defined the traffic segments, it immediately starts to optimize campaigns according to the Conversion rate.

High conversion rate – your campaigns get most of the available traffic, according to your CPA Goal.

Low conversion rate – your campaigns get less traffic. The system will freeze the traffic slices where there are no conversions.

Note that optimization doesn’t start immediately. Once launched, your campaign will go through the testing period, which is required for the algorithm to collect and analyze data. During this period, the actual, real price and the target CPA may vary greatly. After the data is processed, the system will select the most effective real-time CPM bid (or CPC bid for Push).

Even after the campaign is launched, the CPA Goal (target price per conversion) can be manually changed. 

How to launch a CPA Goal campaign?

 Launching the CPA Goal campaign is extremely easy; follow these steps:

1. Select the Push or OnClick/Popunder ad format

2. Choose CPA Goal as your pricing model

3. Set up your targeting

4. Set the target price per conversion (CPA Goal)

5. (Important) Prepare your S2S tracking